Strong Brands Lead the Way for Changing Places

In the Nordic region, we are actively working to promote inclusive solutions—and now, major global brands are joining the movement. In Norway, McDonald’s has come on board, and in Denmark, it’s official: LEGO has opened a Changing Places toilet at Legoland Billund.

LEGO, the world’s most renowned toy brand, has always focused on creativity, learning, and accessibility. They first introduced a Changing Places facility at LEGO House in 2017, and now, the solution is coming to their family theme park. This marks a major milestone in the expansion of inclusive facilities across the Nordics.

«Strong brands like McDonald’s and LEGO are leading the way. Nordic authorities have yet to fully integrate the need for proper facilities into building regulations. That’s why it’s crucial for major players to recognize this need and take action,» says Håvard Ravn Ottesen, project manager for Changing Places Nordic.

LEGO Lives Up to Its Founding Principle: ‘Only the Best Is Good Enough’

It wasn’t long ago that Changing Places Denmark carried out its first official certification in Copenhagen. Now, more are following—including LEGO’s new facility. As a family-owned company, LEGO has always adhered to founder Ole Kirk Christiansen’s principle: «Only the best is good enough» (in Danish: «Det bedste er ikke for godt»). By investing in Changing Places toilets, LEGO demonstrates its commitment to accessibility for all.

Proper Changing Facilities = Greater Participation

LEGO House and Legoland Billund are major destinations for families in the Nordics. For many, a trip to Legoland is a once-in-a-lifetime experience—and now, it’s accessible to more people.

A Changing Places toilet in Billund means:

• Children with complex needs can take part.
• Adults with disabilities (parents, grandparents, aunts, and uncles) gain better access.
• Entire families can create shared memories without barriers.

The Nordics Are Lagging Behind – But Big Brands Are Stepping Up

In the UK, Changing Places is part of building regulations, and LEGO already has such facilities at Legoland Windsor. In the Nordics, we’re still waiting for authorities to catch up – but private players like McDonald’s and LEGO are proving that leadership is possible.

Now, the question remains: When will IKEA, the Swedish retail giant, introduce Changing Places in its Nordic stores? They already have done it in UK.

With major brands leading the charge, inclusion isn’t just a vision – it’s becoming reality.